![]() ![]() For me, the Instant Age Rewind (IAR) concealers are one the best under eye concealers on the market, regardless of price point. However, Maybelline concealers are phenomenal! There has not been a Maybelline concealer that I’ve tried that was complete rubbish. Not really a fan of their lipsticks – their packaging bother me (why would there be a neon outer casing that doesn’t match the bullet shade?) Their eye shadows are just average (although their matte single pans are good, but I fear they’re being phased out). I don’t like their mascaras – they smudge terribly on me. Excuse me, while I go dab some on right now - and eat my words in the process.I like the brand Maybelline mainly for one product: their concealers. It's a lesson I remember every time I put this stuff on, which is on the regular these days. It won for best undereye concealer and beat hundreds of other options in the category, proving that, when it comes to complexion products, bougie doesn't always mean better. With the addition of new shades this year (I switch between the Light, Neutralizer, and Brightener hues), we decided it was time to give this fan-favorite an Allure Best of Beauty Award. Parson brings up another good point about this stuff: Depending on your skin, you can use this concealer in place of foundation. I rarely set with powder, as Instant Age Rewind creates a soft skinlike finish and stays in place, all while keeping the skin glowing and luminous." Then I choose a tone that seamlessly matches the skin for the rest of the face. The Neutralizer shade is perfect for brightening the under-eyes. "I'm able to cover blemishes and undereye darkness using two different tones. "I have used this many times on Gigi, solely for the purpose of perfecting the skin without using foundation," Maybelline global makeup artist Erin Parsons once said in a statement. Second, professional makeup artists are fans of it. First, Nielsen named it the number-one concealer in both the mass and prestige makeup categories, based on their data for dollar and unit sales at major retailers from February 2017 to February 2018. ![]() We're not the only ones obsessed with Maybelline's Instant Age Rewind Concealer. ![]() Those ingredients are welcome additions, but if you buy this product, I wouldn't ditch your eye cream any time soon. The formula also includes ingredients, like goji berry and haloxyl, that will nix dark circles and fine lines over time. This, combined with shadow-neutralizing, redness-concealing pigments, makes your under-eyes look bright, smooth, and refreshed. When it dries down, it doesn't look powdery on top of your skin or settle into fine lines. It's not matte or luminous, but it does have a bit of a sheen. The finish of this concealer formula is also really important. If I apply too much, or I'm layering this over foundation, sometimes I'll use my Beautyblender (damp, of course) to pick up any excess pigment. Just twist the top of the tube to push the pigment up and out of the cushy sponge tip (one or two clicks give you enough for one under-eye), dot the sponge tip onto your skin, and blend it out with your finger. And because it's so thin, it blends really, really easily it doesn't take much effort to diffuse it over your skin. You can even get a sense of your skin's natural texture and luminosity when wearing it. It completely covers up dark circles, the shadows along the inner corners of your eyes, and redness on and along your nose and cheeks without adding any obvious cakey texture to your skin. But the minute I started blending it over my skin, I was impressed.Īvailable in 12 shades (including a "Neutralizer" and a "Corrector," but more on those in a second), the liquid formula is super pigmented yet extremely thin in texture. To be honest, it may have been the only thing sitting on my desk when I needed to get ready for an after-work event, so I used it out of necessity. I remember when it first came out (I was a wee beauty assistant at the time), but it wasn't until earlier in 2018, when they announced they were expanding the shade range, that I decided to give it a chance. That's one reason it took me so long to try the Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer. Yes, I know, it sounds obnoxious, but some people like to invest in good quality cashmere sweaters I like to invest in good quality complexion enhancers. I'll use drugstore lipsticks, liners, and mascaras, but if it's meant to perfect my skin, I always go for the pricey stuff. Basically, I'm a brat about base products. And setting powder, blush, and bronzer, too. ![]()
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